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PDMA and Invention Machine Host Green Innovation Panel in Second Life

  
  

Dec. 4th, 2008, 2:00 PM EST, Click to Register

The green movement has shifted from marketing hype to the reality of delivering cost-effective products that meet regulatory compliance and customer demand. This shift has created a host of engineering challenges for companies around the world – from high cost of designing new technologies and material replacements to varying regulations in different countries and difficulty in measuring return on green innovation.

To address these challenges, the Product Development and Management Association (PDMA) is joining forces with Invention Machine to host a virtual panel discussion in Second Life. In this session, innovation experts will share best practices on creating eco-friendly designs by leveraging existing technology as well as building infrastructures that make innovation repeatable and sustainable.

The one-hour discussion will take place on PDMA Island, a virtual meeting place in Second Life. PDMA recently created the island to facilitate product development conversations among innovation practitioners. The island’s resources will be open to the public shortly.

WHAT:
The Intersection of Innovation and Green: A panel discussion on Green Innovation

WHO:
Stuart A. Jones, vice president, Research, Interface
Jim Todhunter, chief technology officer, Invention Machine
Scott Charon, program manager, New Product Development, Herman Miller

HOST:
Donovan Hardenbrook, vice president, Association Development, PDMA

WHEN:
Thursday, Dec. 4, 2008
2:00 PM EST (11:00 AM Second Life Time)

WHERE:
PDMA Island in Second Life
Click to Register

CONTACT:
For additional information on the event or Second Life, please contact:

Sabina Gargiulo, PDMA
sgargiulo@ahint.com

Or

Parna Sarkar, Invention Machine
psarkar@invention-machine.com

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