Premium products. Speed to market. Constant innovation. Do it right, and you’ve got the formula for profitable growth and marketplace success. Do it wrong, and watch your products fall victim to commoditization, fast followers, and obsolescence. From cosmetics and beverages to home appliances and furniture—ideas, manufacturing, and speed mean everything—and you need every possible advantage.

Invention Machine's Goldfire innovation software empowers researchers, engineers, and scientists to conceive and validate the right ideas the first time, so they can quickly and easily deliver market leading products. Goldfire fuses proven ideation and problem-solving methodologies with precise access to corporate and external knowledge, bringing repeatability and uniformity to the product innovation process.

Learn why the world’s leading consumer companies are using Goldfire to:

• Speed quality idea generation to shorten time-to-market
• Better respond to consumer trends and untapped market needs
• Improve design of existing products for optimal performance and cost
• Recognize opportunities for disruptive innovation
• Evaluate strength of competitive advantage and intellectual property
• Lower product development costs
• Find replacements for ingredients, materials, or components
• Reduce costly errors and late-in-process changes

• “Goldfire is an outstanding tool to stay abreast of science and technology evolution as well as to carve innovation projects.”
  – Alain Jacques, Associate Director, External Innovation; Colgate-Palmolive
• “Goldfire allows us to identify what real added value in research activities could be by giving our scientists a quick and efficient access to existing scientific & technical knowledge. We have plugged Goldfire in two key steps of our innovation process: Research landscaping and New Product "Freedom to Operate". This fits well with my favorite George Bernard Shaw quote on innovation: ‘If you have an apple and I have an apple and we exchange these apples, then you and I will still each have one apple. But if you have an idea and I have an idea and we exchange these ideas, then each of us will have two ideas’."
  – Claude Ecochard, Idea to Concept Manager, Royal Canin
• "To give you an idea of how often I use Goldfire, the Goldfire icon is on the upper right corner of my computer screen, next to Internet Explorer, and Microsoft Office. It’s among my top 3 most frequently used tools. It’s embedded in our business."
  – Consumer Products Company
• “Invention Machine’s problem-solution knowledge indexes are a superior way to deliver technical content to the technical community. Teams can now collaborate across technical disciplines and generate new ideas faster than ever before.”
  – Renowned manufacturer of household, beauty & personal care products