Closing the Gap between Innovation Thought and Action
To compete in today’s tumultuous economy, companies need to consistently and more efficiently drive product and service development through innovation. Executives get this, but as with most things, when it comes to innovation there are those who ‘talk’ and those who ‘do’. Only those that back a verbal commitment to innovation with budget, resources, and sound innovation practices will fully reap innovation’s rewards.
Unfortunately, for many organizations the gulf between words and action is as wide as ever. Whether you are in management or are an engineer, designer, scientist or researcher tasked with innovating new and improving existing products/processes, you need to focus on innovation execution.
Innovation Practitioners, consider how you can:
Management, be sure you are:
- Actively engaged in supporting and promoting innovation
- Willing to take some risk
- Making the needed investments in people, programs and tools to build innovation competence
- Giving innovation workers access to the internal and external knowledge they need to more rapidly solve problems and generate ideas
- Building an innovation center of excellence
- Ensuring the alignment of corporate objectives and innovation strategy
- Recognizing and rewarding innovation contributors
- Encouraging your innovation workers to regularly practice innovation techniques
Innovation is for ‘doers’. Close the gap between innovation thought and action and you’ll be on your way to making repeatable, high-value innovation a reality for your company.