Driving Innovation through Semantic Analysis of Consumer Sentiment
Are you taking advantage of all the new information consumers are posting and sharing on the Web and in social media?
With the explosion of social media usage, social data is expanding at an incredible pace and companies are scrambling for new and innovative ways to harness and make sense of this information.
Advanced semantic research capabilities from Invention Machine’s Goldfire, the Innovation Intelligence Platform, help organizations recognize customer opinions, perceptions, attitudes, habits, and expectations - relative to their own brands and to those of their partners’ and competitors’ - in order to drive innovation and product development.
Goldfire finds consumer comments made relative to brands, products and services and hidden in unstructured social data – including blogs, portals, wikis, Facebook and Twitter – and transforms this data into innovation intelligence, which can drive product development and new revenue streams.
Unlike traditional “sentiment analysis” applications that offer a quantitative counting of the number of “likes” or “dislikes”, Goldfire’s multi-patented question answering technology understands the context and intended meaning of words expressed on social sites. And, Goldfire sifts through social media streams to provide engineers and scientists with precise customer feedback, making the information actionable to help drive product development.
Goldfire’s Consumer Sentiment lenses filter out useless chatter such as abbreviations and shorthand and organize meaningful content into categories of: Likes, dislikes, wishes, failures, deficiencies, desires, appreciations, and positive, negative, and neutral comparisons. Engineers and scientists can then use these insights as on-demand focus groups to glean product, market, and competitive details.
Join us Tuesday, March 27th, to learn how you can use consumer sentiment to help your product teams quickly respond to market feedback, improve the customer experience, extend product market life, and field more competitive products.