Powering Technology-Driven, Consumer-Driven Automotive Innovation
Innovation drives the automotive industry today, spurring automakers and their suppliers to deliver differentiated products that increase performance, reliability, safety, and comfort.
Technology developments in entertainment, navigation, and powertrain propel the industry forward. So, too, do the ever-growing demands of the consumers, who expect and demand that their vehicles provide information, entertainment, safety, fuel-efficiency and convenience – at an affordable cost.
To compete, automotive companies must balance cost containment and innovation while always looking ahead and anticipating a new competitive landscape, rapidly evolving technologies, and increasingly informed customers.
How is your company staying abreast of the very latest technologies? How are you leveraging disruptive technologies to target new customer segments or emerging markets?
Do you have your finger on the pulse of the customer relative to their needs around navigation assistance, entertainment, media, and other personal preferences?
Do you know how well your products are meeting these consumer demands? Or how well your competitions’ brands hold up to consumer scrutiny?
A recent IBM Automotive Study underscores that an organization’s ability to provide its employees with the information they need in order to make informed product development decisions is a critical challenge for the industry between now and 2020.
Winning in the automotive market requires developing products with a comprehensive understanding of the competitive landscape, the latest in technology, and the wants and needs of the consumer.
Please join Invention Machine on Wednesday, May 23rd at 1PM EDT for a special FREE webinar on "Powering Technology-Driven, Competitive-Driven, and User-Driven Automotive Innovation". Learn how hundreds of companies - including many of the auto industries innovation leaders - are arming their innovation and knowledge workers with the very latest technology trends, insights from Big Data and consumer sentiment expressed in social media, and more to inform decision-making across the product lifecycle. Register today.