Powering the Future of Automotive Innovation
Last week, J.D. Power and Associates released its 2012 U.S. Initial Quality Study. The annual study, now in its 26th year, serves as the industry benchmark for new-vehicle quality measured at 90 days of ownership. The study is used extensively by manufacturers worldwide to help them design and deliver better models and by consumers to help them in their vehicle purchase decisions.
According to J.D. Power and Associates in this year’s Initial Quality Study, vehicle manufacturers have posted the strongest improvement in initial quality since 2009 and are producing higher-quality vehicles than ever before. However, the study also finds consumers are increasingly dissatisfied with the latest audio, entertainment, and navigation technologies fitted to their vehicles.
“For the first time in the 26-year history of the study, owners report more problems related to audio, entertainment, and navigation systems than in any other vehicle area. This is driven in part by a rapid increase in the fitment of new technology, such as voice recognition on mainstream models,” states J.D. Power.
As manufacturers introduce increasingly sophisticated multimedia systems designed to enhance the ownership experience, owners more frequently cite these systems as a source of quality problems. Voice technology issues were apparently the largest issue owners cite, with problems related to factory-installed, hands-free technology increasing 137 percent in the past four years.
"As smartphones become ubiquitous in the lives of consumers and are ever-more sophisticated, expectations about the complementary technologies being offered in new models will only get higher," said David Sargent, vice president of global automotive at J.D. Power and Associates. "Automakers and suppliers are working hard to meet those expectations with systems intended to make the driving experience safer, more convenient and more entertaining. However, the most innovative technology in the world will quickly create dissatisfaction if owners can't get it to work."
For automakers and their partners now scrambling to improve consumers’ experiences with the newest technologies, it is critical that they have a strong understanding of the specific deficiencies and challenges consumers are encountering.
Solutions like Invention Machine’s Goldfire, the Optimal Decision Engine, can help auto makers quickly mine customer opinions expressed online - in websites and social media – to understand consumer sentiment expressed via ‘likes’, ‘dislikes’, deficiencies, failures, negative comparisons, positive comparisons and more relative to their own vehicle models and those of their competitors or partners.
In addition, Goldfire integrates a powerful collaborative framework and multi-patented, multi-lingual semantic search technology that helps innovation and knowledge workers pinpoint and leverage resources - both people and information - on-demand, across languages and in the context of the problems they are trying to solve.
Goldfire helps product development teams connect to one another and to the intelligence they need in order to more rapidly find new market opportunities, collaboratively solve problems, identify and learn about the latest technologies, and develop new concepts for product development.
Companies such as Bosch, Chrysler, Denso, Ford, MAHLE Powertrain, and Volvo, among others, leverage Goldfire to bring about high-performing, market-leading products.
See how automotive companies are using Goldfire to power technology-driven, competitive-driven, consumer-driven automotive innovation.
Access the J.D Power study here.